GREENMATTERS: IKEA Adds Vegan Hotdog; Expands Plant Based Options on Cafe Menu

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It’s good to know that you can get a plant-based meal even when looking for a quick snack on your next trip to the furniture store…

GreenMatters reports that IKEA is expanding upon their vegan options by adding a plant-based hot dog to the menu – testing first in Sweden and likely to be spread across Europe by this summer.

“Every year, 660 million people enjoy the Ikea Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet,” Michael La Cour, managing director at Ikea Food, told Metro.

With a greener diet booming in the Scandinavian countries, that’s where their early product testing is beginning. La Cour also told Metro that by offering the new vegan hot dog, they have the ability to “inspire and enable customers” to try a “more sustainable option at an affordable price.” Perhaps they could even kickstart somebody into beginning a vegan diet.

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