Check out this article for a full update on the adoption of plant-based protein from the Impossible Burger and Beyond Sausage to more traditional veggie dishes like falafel. 

Nearly 40 percent of Americans are “actively trying to incorporate more plant-based foods into their diets,” according to a report by consumer and market research firm Nielsen, and 23 percent wanted to see more plant-based proteins. That’s significantly higher than the 6 percent who identified as vegetarian and the 3 percent who said they were vegan.