THE GUARDIAN: Sainsbury’s Launches Plant-Based Meats in Meat Cases Across UK


UK grocery chain Sainsbury’s is set to follow the lead of Beyond Meat and launch a plant-based meat alternative in the meat case of 400 stores. 

The Guardian reports:

The “lookalike” burgers and mince making their UK debut in Sainsbury’s on 27 June are made by the Danish manufacturer Naturli’ Foods – a leading developer of plant-based foods since 1988 – which says it has struggled to keep up with demand since their January launch in Denmark.

The Naturli products are not designed to taste like beef, but have an underlying “meatiness” thanks to the umami flavour of almonds, tomatoes and porcini mushrooms. The burgers contain beetroot, which helps recreate the colour of raw, medium and well-done meat as it cooks, as well as adding a realistic meat “juice” when bitten into.

“Our goal is to contribute to restore the balance between nature and man,” said Henrik Lund, the chief executive officer of Naturli Foods. “We’ve developed this product assuming that many people want to eat plants instead of animals, but are afraid of compromising on flavour and maybe even missing out on their favourite dishes such as lasagne or burger patties.”

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