FORBES: Umami Burger Announces Impossible Burger on All Menus


The popularity of the Impossible Burger continues to grow as gourmet burger chain Umami Burger announces that the plant-based patty will be served at all it’s locations.

In another recent win for plant-based eaters, gourmet burger chain Umami Burgerhas announced that the internet famous “bleeding” Impossible Burger will now be the exclusive plant-based burger served at all of its 22 locations nationwide. As part of a two-year partnership, Impossible Foods‘ plant-based burger aims to continue the growth that the menu item has seen since it first appeared in Umami Burger restaurants in May 2017.

This announcement seemed inevitable with Impossible Foods’ increasingly strong sales performance and related fast food partnerships. Since May 2017, the Impossible Burger has become one of the most popular items on Umami Burger’s menu , selling 140,000 burgers to date and 2,100 burgers on average per week. These sales were helped in part by promotions including a celebrity partnership with youth culture icon and rapper Jaden Smith in promotion of the limited release of Jaden’s Impossible Trio burgers.

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