The partnership with Tesco is the result of two years of negotiations that began when Beyond Meat launched the burger in May 2016. Derek Sarno, director of plant-based innovation at Tesco, says the Beyond Burger fits with the Wicked Kitchen vegan food products that launched in Tesco in 2018, from vegan sourdough pizza to barbecue mushrooms. “Increasing the plant based everything is what we plan to do,” Sarno says.