ONE GREEN PLANET: Plant-Based Product Claims Jump 62% over 4 years!


One Green Planet shares new market research demonstrating enormous growth of plant-based claims on packaged goods. 

According to a report by Innova Market Insights, plant-based products and ingredients are becoming more and more popular. This is more than likely due to the fact that consumers are growing increasingly more interested in sustainability, their overall health, and ethics.

Just for a little deeper look into this report, Innova found that within the food and beverage market, plant-based product claims accelerated to a 62% growth nationwide from the year 2013 to 2017. The biggest increases were found in industries involving plant proteins, herbs and seasonings, food coloring, sweeteners, and active botanicals.

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