Plant-based milk – yes, you read that right. Despite the dairy industry’s efforts to get the FDA to crack down on labeling for non-dairy beverages, the plant-based milk category continues to blossom.
Today, non-dairy milks with new and unusual ingredients and flavors have risen in popularity. “While almond, coconut and soy milks remain the most popular types of non-dairy milk, other nut and plant bases are gaining traction,” said Megan Hambleton, beverage analyst at market research firm Mintel in a report. The entire non-dairy milk segment has seen steady growth over the past five years, according to the report. Sales have grown 61% since 2012, and are estimated to have reached $2.11 billion in 2017.