On the heals of major food companies like Tyson, Kraft Heinz, Kellogg’s and General Mills, Perdue has announced its plans to begin investing in the plant-based meat space.

Check out this article from Bloomberg:

“Our vision is to be the most trusted name in premium protein,” Chairman Jim Perdue said. “It doesn’t say premium meat protein, just premium protein. That’s where consumers are going.”

The closely held company is looking at an “all of the above” strategy, eyeing smaller startup companies, pure vegan options and those that combine meat, plant-based proteins and vegetables, Perdue said. He declined to identify possible targets, but said the company is exploring multiple options.