Exciting news in the quick service restaurant space, as Beyond Meat has teamed up with the Mexican food chain Del Taco to offer it’s plant-based substitute for all meat options.
The announcement comes just a few weeks after Impossible Foods rolled out their vegan “bleeding” burgers to White Castles nationwide. It doesn’t take a genius to see that Beyond Meat, which typically markets itself directly to consumers in supermarket aisles, is now trying to establish itself as a strong player in the plant-based B2B market — for all price points.
While their products are already available in over 10,000 restaurants, their Del Taco launch is their first fast-food drive-through partnership in the U.S. (they’re already available in Canada’s A&W chain). We’ll see if the company can keep up with the high demand of quick service restaurants (QSRs), especially if they decide to offer Beyond Meat at all 564 Del Taco restaurants nationwide.