Major food producer Maple Lead foods has launched its own plant-based subsidiary which will go by the name of Greenleaf Foods. The new company will consolidate the brands Litelife and Field Roast under one name.

Greenleaf will be headquartered in Chicago, IL, and led by industry veteran Dan Curtin.

“We have established leading brands that are known for delicious, high-quality products, and we are excited to build on and invest in that expertise to drive innovation and accelerate our growth,” noted Curtin, President of the newly formed company. “Leadership in the fast-growing plant-based protein market is fundamental to pursuing Maple Leaf Foods’ broader vision to be the most sustainable protein company on earth.”