Alternatives to traditional cow’s milk have been around for a while, often purchased by those who couldn’t tolerate dairy. But over the last decade, customers began choosing non-dairy milks like soy, almond and coconut for taste, health and ethical reasons. Today, non-dairy milks with new and unusual ingredients and flavors have risen in popularity. “While almond, coconut and soy milks remain the most popular types of non-dairy milk, other nut and plant bases are gaining traction,” said Megan Hambleton, beverage analyst at market research firm Mintel in a report. The entire non-dairy milk segment has seen steady growth over the past five years, according to the report. Sales have grown 61% since 2012, and are estimated to have reached $2.11 billion in 2017.