FORBES: PepsiCo Joins the Oat Milk Fray


As plant-based milks continue to gain market share, one category in particular is seeing increasingly rapid growth. Oat Milk is here to stay, and PepsiCo has taken notice:

PepsiCo’s 140-year-old oatmeal brand is branching out into beverages. Quaker will take advantage of the fast-growing popularity of oat milk to launch a line of oat-based beverages early next year, the company said.

The new products, called simply Quaker Oat Beverages, are coming on the market as oat-milk commands a growing share of the plant-based beverage category.

Sales of plant-based alternatives to dairy milk grew 9% to $1.6 billion in a recent 52-week period, according to Nielsen and the Plant Based Foods Association. The study doesn’t break it out by variety, but there’s other evidence that oat milks are gaining ground.

Leave a Reply