A burger at the Consumer Electronics Show? Yes, you heard that right. Impossible Foods made a big splash as the debut food product to make an appearance on the exhibit floor of such an event.

The boundary-pushing company introduced the new Impossible Burger 2.0 and even took home several prestigious honors at a show that is generally reserved for gadgets and electronics.

Check out the full article from Lifestyle Magazine here:

Impossible Foods launched its first major product upgrade at the recently concluded International Consumer Electronics Show — and Impossible Burger 2.0 took home the show’s highest honors.

The next-generation, plant-based meat — which rivals ground beef from cows for taste, nutrition and versatility — won awards including the “Most Unexpected Product,” “Most Impactful Product” and “Best of the Best.”

Impossible Burger 2.0 was the first food ever showcased at CES, which features breakthrough technologies from connected homes to self-driving electric vehicles.

Delicious, nutritious, versatile, sustainable

Impossible Burger 2.0 contains no gluten, no animal hormones and no antibiotics. It’s kosher- and halal-certified. It’s delicious in any ground meat dish, including stews, chili, sauces, braises, minces, meatballs, meat pies or any other beefy menu item. It’s easy to cook on the BBQ, charbroiler, flat top grill, high speed oven, steamer or sauté pan. Chefs can use the Impossible Burger in recipes from lasagne to lo mein.