MARKET WATCH: MorningStar Farms to Go Fully Vegan by 2021


The trend towards removing all animal products from foods that have traditionally contained dairy and eggs has made its way into the boardrooms of household food brands like Kellogg’s. The company announced this week that its entire line of MorningStar Farms products will be 100% vegan by 2021.

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MorningStar Farms, a division of the Kellogg Company K, +0.50% that produces vegetarian variations of meat-based products like burgers, bacon, sausage patties and corn dogs, will convert its entire product line to be 100% vegan by 2021.

The company confirmed it will remove more than 300 million egg whites annually from its products, which sell at national retailers like Target TGT, -0.13% WalmartWMT, +0.00%  and Amazon AMZN, -0.25% MorningStar will also stop using all dairy ingredients, including cheese, lactose, whey and milk powder in its recipes.

“More people are looking for options that are vegan,” Mel Cash, head of global marketing for plant-based protein at Kellogg, told MarketWatch. “It’s for anyone who has the desire to eat less meat or more plant-based.”

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