Only a few weeks after announcing the trial of serving plant-based burgers at 57 locations across St. Louis, Burger King has seen enough. The fast-food giant announced today that the tests have been going so well that a nationwide roll out is set for this year!
Burger King’s test of a vegetarian version of its signature Whopper was such a success, the chain is planning to roll the Impossible Whopper out nationally this year.
On April 1, Burger King started testing the vegetarian burger, using a plant-based patty from Impossible Foods. The test took place in St. Louis and “went exceedingly well,” a spokesperson for Restaurant Brands International (QSR), Burger King’s parent company, said. The spokesperson added that the sales of the Impossible Whopper are complementary to the regular Whopper.
That’s exactly what Burger King wants.
With the Impossible Whopper, Burger King is primarily targeting meat eaters who seek more balance in their diet. The new product is designed to “give somebody who wants to eat a burger every day, but doesn’t necessarily want to eat beef everyday, permission to come into the restaurants more frequently,” Chris Finazzo, president of Burger King North America, told CNN Business when discussing the initial test.