I’m starting to feel like a broken record with these types of headlines, but somehow it continues to be music to my ears!

The world’s largest pork producer – Smithfield Foods – has announced the launch of an entire line of fully plant-based meat products.

Read the entire article from Food Business News here:

The world’s largest pork processor is debuting a portfolio of plant-based alternatives to appeal to a growing base of shoppers seeking to reduce meat consumption.

Smithfield Foods’ new Pure Farmland brand features soy-based breakfast patties, meatballs, burgers and pre-seasoned protein starters. The products will be available in the fresh, refrigerated sections of grocery stores nationwide beginning in mid-September.

“We’ve been exploring the alternative protein space and have taken our time to get it right,” said John Pauley, chief commercial officer for Smithfield Foods, Inc. “With this launch, we are bringing together our expertise in creating market-leading food products, our organizational commitment to sustainability, and our deep understanding of ‘flexitarian’ consumers, to deliver a broad variety of flavorful plant-based protein choices that consumers want and can afford at a great value.”