We’ve been waiting a while for this announcement!
Impossible Burger is coming to grocery stores. Check out the details of the announcement here via USA Today:
The plant-based meat patty, already on the menu at White Castle, Burger King, Red Robin and The Cheesecake Factory, is making its grocery store debut Friday at California-based Gelson’s Markets.
Silicon Valley-based Impossible Foods, founded in 2011, said additional retailers will be announced this month and plans for the bio-engineered meat to be available in grocery stores throughout the country by mid-2020.
The launch into grocery stores comes after three years in restaurants and less than two months after the Food and Drug Administration on July 31 approved the protein-based color additive Impossible Foods uses to make its burgers look and “bleed” like real meat. Its competitor Beyond Meat already sells its plant-based products in stores.