LOS ANGELES TIMES: Impossible Pork Enters China Market

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Impossible Foods sees plant-based pork as the key to entering the market in China.

Impossible Foods Inc. is working to launch plant-based pork as it looks to enter China, the crown jewel of the $2.7-trillion global meat market.

“We already have very good prototypes of plant-based pork,” Chief Executive Pat Brown said in a Bloomberg TV interview at the China International Import Expo in Shanghai on Wednesday. “It’s really just a matter of commercializing and scaling that.”

With China accounting for 28% of the world’s meat consumption, the Asian giant has “always been the most important country for our mission,” he said. His Redwood City, Calif., company is in discussions with potential local partners and Chinese government officials, he said.

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