We’ve seen the plant-based milks, meats and cheeses… so what is next? It is time for those of us who no longer eat eggs to have a real breakfast option! The egg alternative space is ripe for innovation, led by companies such as Follow Your Heart, JUST and Daiya.

Brian Kateman, President of the Reducetarian Foundation, shares more insights in this Forbes article: 

Over the last several years, vegan alternatives to animal products have exploded into the mainstream. Burger King now sells meat-free Whoppers, Gucci no longer sells fur, and plant-based meat replacements pull in $4.5 billion at grocery stores annually. Now, food manufacturers and consumers alike are scrambling to enter the next frontier in cruelty-free substitutes: Eggs.