Celebrating #30yearsofvegan Product Labelling

By Neneh Buswell, Events Co-Ordinator at The Vegan Society

November is World Vegan Month. A month that is now celebrated globally, showing how far veganism has developed over the past few decades. It is a time to reflect on the successes of a movement that was once on the fringe and highlight how accessible the vegan lifestyle has become.

 The Vegan Society are proud to be the organisation that coined the term ‘vegan’ back in 1944, providing a foundation for the vegan movement we see today. Here at the Vegan Society, we are celebrating 76 years of the organisation this World Vegan Month, alongside the 30th anniversary of our product labelling scheme, the Vegan Trademark.

Supermarket retailer ASDA’s own label Peanut Butter labelled with the Vegan Trademark

In November 1990, the Vegan Trademark launched. The first and oldest vegan labelling program, it was designed to benefit both businesses and consumers. Products registered with the Vegan Trademark have been checked by a dedicated team of experts to ensure they contain no animal ingredients and are not tested on animals.

As a global trademark, businesses choosing to register their products have the freedom to widen their marketing and focus their sales in new locations. It helps brands to improve their product labelling and internal auditing processes, whilst the internationally recognised logo provides an opportunity to reassure customers looking for plant-based products. It gives them the peace of mind that The Vegan Society have done the due diligence on their behalf and that these products meet the highest vegan standards that exist.


The Vegan Society has over 46,000 products from 3,000+ brands currently registered as suitable for vegans, with brands based in over 79 countries. A recent survey found that the Vegan Trademark is the most trusted and recognised vegan label, emphasising the importance of vegan product labelling in this ever-growing market.

You will be able to see many of those products on show at Plant Based World Europe in London next year, as The Vegan Society are proudly partnered with the event and have invited their Trademark holders to join them in exhibiting at the show. Don’t miss it, trade professionals can register for a free trade show pass here.

To find out more about the Vegan Trademark, or to apply, visit the website or contact the Trademark Team via trademark@vegansociety.com.  You can also follow @vegantrademark on Instagram and Twitter and find all of 30th Anniversary content on social media using the anniversary hashtag: #30yearsofvegan.

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