NY TIMES: This is No Joke! The Impossible Whopper Debuts at Burger King

It may be April 1, but this announcement is dead serious. News platforms erupted this morning with Burger King dropping the launch of the “Impossible Whopper” at 57 St. Louis locations. BK is the biggest fast casual chain yet to offer a plant-based alternative to a traditional burger. With Carl’s Jr and A&W already sporting…

Growing Vegan Yogurt Sales as an Indicator of Evolving Consumer Preference

by Aditi Yadwadkar The alarming rise in the prevalence of life-threatening lifestyle diseases is influencing consumers to alter their dietary patterns. Consumers are willing to make mindful choices by investing in nutritious food and beverage products. The evolution in consumer behavior has translated into an increase in demand for plant-based, organic, and vegan products. Though…

Announcing the Plant Based World Buyer Advisory Council

Key Food Industry Players are Lending Expert Guidance to the Event’s Design and Development  New York, NY, March 27, 2019 – Plant Based World Conference & Expo (PBW) has announced the PBW Buyer Advisory Council. Members represent leaders in the industry including retailers, distributors and brokers, who are committed to the success of the plant-based foods market.  The…

SKIFT TABLE: Red Robin Turns to Plant-Based Burgers to Increase Sales

It’s no longer a secret that consumers are looking for meat-free options, even at traditionally meat-heavy establishments like All-American burger joints. Red Robin has taken noticed and announced the addition of the Impossible Burger at all 570 of its US locations. The move comes after a disappointing year for Red Robin from a sales perspective….

CNN: New York City to Adopt Meatless Mondays Across All Public Schools

In a move that has already garnered mainstream media attention, NYC Mayor Bill de Blasio has announced that all NYC public schools will adopt the Meatless Monday program. The decision is made in collaboration with Brooklyn Borough President Eric Adams, who has been working to introduce meatless meals and education surrounding plant-based eating throughout the…

Plant-Based Innovation and Culture at Whole Foods Market with Jessica Pastore

If there’s one retail store that is known for bringing the best in natural food options to consumers across the country, it’s Whole Foods Market. This month we are excited to connect with Jessica Pastore, Senior Pricing Analyst for Whole Foods with a particular passion and expertise in plant-based eating. In this conversation Jessica tells…

MARKET WATCH: MorningStar Farms to Go Fully Vegan by 2021

The trend towards removing all animal products from foods that have traditionally contained dairy and eggs has made its way into the boardrooms of household food brands like Kellogg’s. The company announced this week that its entire line of MorningStar Farms products will be 100% vegan by 2021. Read the full article here:  MorningStar Farms,…

FAST COMPANY: Making Food Sound Delicious with Creative Labeling

The increase in brands launching plant-based foods, beverages and products of all sorts has brought with it an influx of new marketing challenges. How a company chooses to label its product is an essential piece of targeting the proper audience. This article dives into this topic and finds the conclusion that simply making new, healthy…

Supporting the Growth of the Plant-Based Foods Industry with Michele Simon

This month’s feature article is a conversation with Michele Simon, Executive Director of the Plant Based Foods Association. Since its creation in 2016, Michele and the team at PBFA have developed a vast and diverse member base. Their work involves raising awareness of plant-based food options and they pioneer many initiatives to create a fair…