WALL STREET JOURNAL: McDonald’s to Test Beyond Burger in Canada

This news was a matter or when, not if, as finally McDonald’s has announced their venture into the plant-based burger market. If the test follows the behavior of their competitors and ultimately expands to all McDonald’s locations, plant-based burgers will have conquered the fast food market. Could we perhaps be looking forward to an Impossible…

SUPERMARKET NEWS: Kroger and PBFA Team Up for Meat Case Trial

Kroger and the Plant Based Foods Association have partnered to test the concept of selling plant-based meat products in the traditional meat case. If this experiment goes well perhaps it will lead to a permanent placement for these products in the country’s largest grocery chain. Read the full article from Supermarket News here: The Kroger…

CBS NEWS: Food Industry Giants Add Weight to the Plant-Based Market

Walking out of the Good Food Conference this past week in San Francisco left a feeling of excitement and optimist about the direction of the plant-based foods market. The topic of large meat-producing companies entering the fray was omnipresent, as even JBS, Perdue and Tyson were represented on the speaker roster. This article from CBS News…

CNBC: Beyond KFC Chicken is Coming!

Well, South Park predicted this one a couple years back, but now it’s really happening. KFC is teaming up with Beyond Meat to launch a trial run of Beyond Meat chicken at an Atlanta location. If this trail’s results go well, perhaps the Colonel’s vegan creation will soon be seen at locations across the country….

NBC TODAY: Top 10 Plant-Based Meat Products

This morning NBC’s Today Show showcased an in depth segment featuring some of the best plant-based meat alternatives on the market. We were thrilled to taste four of these companies’ delicious products (Lightlife, Before the Butcher, Abbott’s Butcher and Good Catch Foods) at Plant Based World Conference & Expo this past June in NYC. My…

LIVEKINDLY: Taco Bell Moves Towards Plant-Based with New Menu Item

Cheers to Taco Bell for taking the plant-based leap. The fast-food giant is introducing a new beans/oats based taco meat at locations in Spain. Let’s hope this reaches North American establishments soon! Read the full article at LIVEKINDLY here: The Mexican-inspired fast food chain just announced the arrival of its new meat-free meat, which is…

CNN BUSINESS: Dunkin’ Announces Beyond Sausage Breakfast Sandwich

Big news today for lovers of breakfast sandwiches who are trying to cut back on meat consumption! Dunkin’ has announced a partnership with Beyond Meat to introduce a plant-based sausage patty breakfast sandwich at Manhattan locations with a possible nation-wide roll out pending. Read the full article from CNN Business here: Dunkin’ is expanding its…