MARKET WATCH: MorningStar Farms to Go Fully Vegan by 2021

The trend towards removing all animal products from foods that have traditionally contained dairy and eggs has made its way into the boardrooms of household food brands like Kellogg’s. The company announced this week that its entire line of MorningStar Farms products will be 100% vegan by 2021. Read the full article here:  MorningStar Farms,…

FAST COMPANY: Making Food Sound Delicious with Creative Labeling

The increase in brands launching plant-based foods, beverages and products of all sorts has brought with it an influx of new marketing challenges. How a company chooses to label its product is an essential piece of targeting the proper audience. This article dives into this topic and finds the conclusion that simply making new, healthy…

BLOOMBERG: Perdue Looks to Join the Plant-Based Bandwagon

On the heals of major food companies like Tyson, Kraft Heinz, Kellogg’s and General Mills, Perdue has announced its plans to begin investing in the plant-based meat space. Check out this article from Bloomberg: “Our vision is to be the most trusted name in premium protein,” Chairman Jim Perdue said. “It doesn’t say premium meat…

ONE GREEN PLANET: Plant-Based Product Claims Jump 62% over 4 years!

One Green Planet shares new market research demonstrating enormous growth of plant-based claims on packaged goods.  According to a report by Innova Market Insights, plant-based products and ingredients are becoming more and more popular. This is more than likely due to the fact that consumers are growing increasingly more interested in sustainability, their overall health, and…