WALL STREET JOURNAL: McDonald’s to Test Beyond Burger in Canada

This news was a matter or when, not if, as finally McDonald’s has announced their venture into the plant-based burger market. If the test follows the behavior of their competitors and ultimately expands to all McDonald’s locations, plant-based burgers will have conquered the fast food market. Could we perhaps be looking forward to an Impossible…

USA TODAY: Impossible Burger Set for Retail Launch

We’ve been waiting a while for this announcement! Impossible Burger is coming to grocery stores. Check out the details of the announcement here via USA Today: The plant-based meat patty, already on the menu at White Castle, Burger King, Red Robin and The Cheesecake Factory, is making its grocery store debut Friday at California-based Gelson’s Markets. Silicon Valley-based Impossible Foods, founded…

SUPERMARKET NEWS: Kroger and PBFA Team Up for Meat Case Trial

Kroger and the Plant Based Foods Association have partnered to test the concept of selling plant-based meat products in the traditional meat case. If this experiment goes well perhaps it will lead to a permanent placement for these products in the country’s largest grocery chain. Read the full article from Supermarket News here: The Kroger…

FORBES: Opening Day for Beyond Meat at KFC is a Huge Success

When you hear the words “fast food” you usually don’t think of hour-long lines stretching around the block… But that is exactly what took place at the debut of Beyond Meat fried chicken at KFC in Atlanda this past week. Read the full article from Forbes here: KFC debuted its plant-based chicken–Beyond Fried Chicken–at a…

CNBC: Beyond KFC Chicken is Coming!

Well, South Park predicted this one a couple years back, but now it’s really happening. KFC is teaming up with Beyond Meat to launch a trial run of Beyond Meat chicken at an Atlanta location. If this trail’s results go well, perhaps the Colonel’s vegan creation will soon be seen at locations across the country….

NBC TODAY: Top 10 Plant-Based Meat Products

This morning NBC’s Today Show showcased an in depth segment featuring some of the best plant-based meat alternatives on the market. We were thrilled to taste four of these companies’ delicious products (Lightlife, Before the Butcher, Abbott’s Butcher and Good Catch Foods) at Plant Based World Conference & Expo this past June in NYC. My…

USA TODAY: Meatless Meatball Subs are Coming to Subway

Add another high profile quick service chain to the plant-based list! Subway announced today that Beyond Meat meatball subs are coming to select locations. Let’s hope they pair it with a delicious plant-based cheese option like a Follow Your Heart provolone and this former meatball sub-lover will be there in a heartbeat! Read the full…

CNN BUSINESS: Dunkin’ Announces Beyond Sausage Breakfast Sandwich

Big news today for lovers of breakfast sandwiches who are trying to cut back on meat consumption! Dunkin’ has announced a partnership with Beyond Meat to introduce a plant-based sausage patty breakfast sandwich at Manhattan locations with a possible nation-wide roll out pending. Read the full article from CNN Business here: Dunkin’ is expanding its…

BUSINESS INSIDER: Plant-Based Meat to Be Worth $85 Billion by 2030

Plant-based meat, dairy and other animal product alternatives are continuing to pick up momentum. This new research by UBS predicts the plant-based meat market to reach $85 billion by 2030, while the plant-based dairy category shows growth potential to nearly $40 billion by just 2025. Read the entire report here on Business Insider: The plant-based…

Embracing Capitalism and Technology for Social Progress

FROM THE DESK OF BEN DAVIS CONTENT & COMMUNICATIONS DIRECTOR PLANT BASED WORLD CONFERENCE & EXPO It has been a huge month for plant-based foods, and the mainstream media and business community are paying attention to this space like never before. This is in large part thanks to the success of leading plant-based brands Beyond…