CNN BUSINESS: Burger King Launches the Rebel Whopper in Europe

Following the success of the Impossible Burger’s U.S. debut this past year, Burger King has announced a plant-based foray into the European market. The fast food giant has elected to go with a plant-based patty made by The Vegetarian Butcher, a brand owned by Unilever. The new menu item will go by the name “Rebel…

WALL STREET JOURNAL: McDonald’s to Test Beyond Burger in Canada

This news was a matter or when, not if, as finally McDonald’s has announced their venture into the plant-based burger market. If the test follows the behavior of their competitors and ultimately expands to all McDonald’s locations, plant-based burgers will have conquered the fast food market. Could we perhaps be looking forward to an Impossible…

Eating Well is Not Impossible After All

FROM THE DESK OF BEN DAVIS CONTENT & COMMUNICATIONS DIRECTOR PLANT BASED WORLD CONFERENCE & EXPO   The state of our world from a food perspective is currently quite chaotic. Items up and down grocery store shelves are decorated with fancy new certifications, claims of life-saving superfood ingredients, CBD dosages, etc. Heck, even major meat…

NY TIMES: This is No Joke! The Impossible Whopper Debuts at Burger King

It may be April 1, but this announcement is dead serious. News platforms erupted this morning with Burger King dropping the launch of the “Impossible Whopper” at 57 St. Louis locations. BK is the biggest fast casual chain yet to offer a plant-based alternative to a traditional burger. With Carl’s Jr and A&W already sporting…