NY TIMES: This is No Joke! The Impossible Whopper Debuts at Burger King

It may be April 1, but this announcement is dead serious. News platforms erupted this morning with Burger King dropping the launch of the “Impossible Whopper” at 57 St. Louis locations. BK is the biggest fast casual chain yet to offer a plant-based alternative to a traditional burger. With Carl’s Jr and A&W already sporting…

FORBES: KFC Announces Plans for Plant-Based Chicken

Believe it or not, Kentucky Fried Chicken is debuting its first batch of chicken-free chicken in the UK! Be it health, diet, environmental or ethical concerns, consumers’ appetite for plant-based meat is getting bigger than ever. In yet another telling sign that it’s catching on in the mass market, fast-food giant KFC is working on a faux-chicken…