Plant-Based Innovation and Culture at Whole Foods Market with Jessica Pastore

If there’s one retail store that is known for bringing the best in natural food options to consumers across the country, it’s Whole Foods Market. This month we are excited to connect with Jessica Pastore, Senior Pricing Analyst for Whole Foods with a particular passion and expertise in plant-based eating. In this conversation Jessica tells…

FAST COMPANY: Making Food Sound Delicious with Creative Labeling

The increase in brands launching plant-based foods, beverages and products of all sorts has brought with it an influx of new marketing challenges. How a company chooses to label its product is an essential piece of targeting the proper audience. This article dives into this topic and finds the conclusion that simply making new, healthy…