WALL STREET JOURNAL: McDonald’s to Test Beyond Burger in Canada

This news was a matter or when, not if, as finally McDonald’s has announced their venture into the plant-based burger market. If the test follows the behavior of their competitors and ultimately expands to all McDonald’s locations, plant-based burgers will have conquered the fast food market. Could we perhaps be looking forward to an Impossible…

USA TODAY: Impossible Burger Set for Retail Launch

We’ve been waiting a while for this announcement! Impossible Burger is coming to grocery stores. Check out the details of the announcement here via USA Today: The plant-based meat patty, already on the menu at White Castle, Burger King, Red Robin and The Cheesecake Factory, is making its grocery store debut Friday at California-based Gelson’s Markets. Silicon Valley-based Impossible Foods, founded…

NBC TODAY: Top 10 Plant-Based Meat Products

This morning NBC’s Today Show showcased an in depth segment featuring some of the best plant-based meat alternatives on the market. We were thrilled to taste four of these companies’ delicious products (Lightlife, Before the Butcher, Abbott’s Butcher and Good Catch Foods) at Plant Based World Conference & Expo this past June in NYC. My…

Eating Well is Not Impossible After All

FROM THE DESK OF BEN DAVIS CONTENT & COMMUNICATIONS DIRECTOR PLANT BASED WORLD CONFERENCE & EXPO   The state of our world from a food perspective is currently quite chaotic. Items up and down grocery store shelves are decorated with fancy new certifications, claims of life-saving superfood ingredients, CBD dosages, etc. Heck, even major meat…

BUSINESS INSIDER: Plant-Based Meat to Be Worth $85 Billion by 2030

Plant-based meat, dairy and other animal product alternatives are continuing to pick up momentum. This new research by UBS predicts the plant-based meat market to reach $85 billion by 2030, while the plant-based dairy category shows growth potential to nearly $40 billion by just 2025. Read the entire report here on Business Insider: The plant-based…

CNBC: Little Caesars Adds Plant-Based Sausage to Pizza Menu

That’s right… Little Caesars, the company currently advertising its pizza that is quite literally wrapped in bacon, has announced the introduction of plant-based Impossible sausage to its menu. Hopefully we will be hearing an announcement for plant-based cheese soon! Read the full article on CNBC here: Little Caesars CEO David Scrivano noticed a steady trend…

Embracing Capitalism and Technology for Social Progress

FROM THE DESK OF BEN DAVIS CONTENT & COMMUNICATIONS DIRECTOR PLANT BASED WORLD CONFERENCE & EXPO It has been a huge month for plant-based foods, and the mainstream media and business community are paying attention to this space like never before. This is in large part thanks to the success of leading plant-based brands Beyond…

CNN BUSINESS: The Meatless Burger Revolution

Plant-based proteins show no sign of slowing down with regards to mainstream awareness and media attention. This week alone Beyond Meat has successfully launched its IPO and Impossible Foods expands to Burger King locations across the United States. CNN Business continues to cover the trend, which it now describes as “The Meatless Burger Revolution”: Beyond (BYND) had…

NY TIMES: This is No Joke! The Impossible Whopper Debuts at Burger King

It may be April 1, but this announcement is dead serious. News platforms erupted this morning with Burger King dropping the launch of the “Impossible Whopper” at 57 St. Louis locations. BK is the biggest fast casual chain yet to offer a plant-based alternative to a traditional burger. With Carl’s Jr and A&W already sporting…