CB INSIGHTS: Disrupting the Global Meat Market

CB Insights has released a new report on the impact of meat alternatives on the meat industry. The report is available in a 30+ page downloadable document, but this article serves as a useful summary of its findings: Despite high-profile deals in the sector, the industrial meat industry faces a rising tide of challenges related…

CNN BUSINESS: Burger King Launches the Rebel Whopper in Europe

Following the success of the Impossible Burger’s U.S. debut this past year, Burger King has announced a plant-based foray into the European market. The fast food giant has elected to go with a plant-based patty made by The Vegetarian Butcher, a brand owned by Unilever. The new menu item will go by the name “Rebel…

THE NEW YORK TIMES: Big Meat and the Plant-Based Market

The New York Times has put out an article recapping the progress of the plant-based market in relation to large scale meat producers. Read the full article here: But with plant-based burgers, sausages and chicken increasingly popular and available in fast-food restaurants and grocery stores across the United States, a new group of companies has…

USA TODAY: Impossible Burger Set for Retail Launch

We’ve been waiting a while for this announcement! Impossible Burger is coming to grocery stores. Check out the details of the announcement here via USA Today: The plant-based meat patty, already on the menu at White Castle, Burger King, Red Robin and The Cheesecake Factory, is making its grocery store debut Friday at California-based Gelson’s Markets. Silicon Valley-based Impossible Foods, founded…

THE SPOON: Light Life Launches into the Plant-Based Burger Arena

Do these burgers look familiar? Light Life – a Greenleaf Foods brand under the Maple Leaf umbrella – has just launched what appears to be it’s version of the Beyond Burger. Similar to their competitor, the patties are made of pea protein and are GMO, soy and gluten-free. We will have to see if they…

FORBES: Umami Burger Announces Impossible Burger on All Menus

The popularity of the Impossible Burger continues to grow as gourmet burger chain Umami Burger announces that the plant-based patty will be served at all it’s locations. In another recent win for plant-based eaters, gourmet burger chain Umami Burgerhas announced that the internet famous “bleeding” Impossible Burger will now be the exclusive plant-based burger served at all of its 22…