by Ben Davis It’s summer of 2020, and by now it is fair to say that nearly all of the world is familiar with plant-based meat alternatives. While brands like Beyond and Impossible have rapidly become household names, the demand continues to expand and this offers opportunities for new players to establish themselves within the…
Tag: impossible
CB INSIGHTS: Disrupting the Global Meat Market
CB Insights has released a new report on the impact of meat alternatives on the meat industry. The report is available in a 30+ page downloadable document, but this article serves as a useful summary of its findings: Despite high-profile deals in the sector, the industrial meat industry faces a rising tide of challenges related…
CNN BUSINESS: Burger King Launches the Rebel Whopper in Europe
Following the success of the Impossible Burger’s U.S. debut this past year, Burger King has announced a plant-based foray into the European market. The fast food giant has elected to go with a plant-based patty made by The Vegetarian Butcher, a brand owned by Unilever. The new menu item will go by the name “Rebel…
THE NEW YORK TIMES: Big Meat and the Plant-Based Market
The New York Times has put out an article recapping the progress of the plant-based market in relation to large scale meat producers. Read the full article here: But with plant-based burgers, sausages and chicken increasingly popular and available in fast-food restaurants and grocery stores across the United States, a new group of companies has…
USA TODAY: Impossible Burger Set for Retail Launch
We’ve been waiting a while for this announcement! Impossible Burger is coming to grocery stores. Check out the details of the announcement here via USA Today: The plant-based meat patty, already on the menu at White Castle, Burger King, Red Robin and The Cheesecake Factory, is making its grocery store debut Friday at California-based Gelson’s Markets. Silicon Valley-based Impossible Foods, founded…
THE SPOON: Light Life Launches into the Plant-Based Burger Arena
Do these burgers look familiar? Light Life – a Greenleaf Foods brand under the Maple Leaf umbrella – has just launched what appears to be it’s version of the Beyond Burger. Similar to their competitor, the patties are made of pea protein and are GMO, soy and gluten-free. We will have to see if they…
FORBES: Umami Burger Announces Impossible Burger on All Menus
The popularity of the Impossible Burger continues to grow as gourmet burger chain Umami Burger announces that the plant-based patty will be served at all it’s locations. In another recent win for plant-based eaters, gourmet burger chain Umami Burgerhas announced that the internet famous “bleeding” Impossible Burger will now be the exclusive plant-based burger served at all of its 22…