FAST COMPANY: Making Food Sound Delicious with Creative Labeling

The increase in brands launching plant-based foods, beverages and products of all sorts has brought with it an influx of new marketing challenges. How a company chooses to label its product is an essential piece of targeting the proper audience. This article dives into this topic and finds the conclusion that simply making new, healthy…

ONE GREEN PLANET: Plant-Based Product Claims Jump 62% over 4 years!

One Green Planet shares new market research demonstrating enormous growth of plant-based claims on packaged goods.¬† According to a report by¬†Innova Market Insights, plant-based products and ingredients are becoming more and more popular. This is more than likely due to the fact that consumers are growing increasingly more interested in sustainability, their overall health, and…