PLANTBASED SOLUTIONS: The Inaugural Plant Based World Expo – A Smashing Success

PlantBased Solutions, a marketing agency focused on growing plant-based businesses, posted this blog post raving about their experience at Plant Based World this past weekend. Check out the full post and learn more about what they have to offer here: The first-ever trade show devoted exclusively to plant-based businesses and healthcare organizations promoting plant-based eating…

FAST COMPANY: Making Food Sound Delicious with Creative Labeling

The increase in brands launching plant-based foods, beverages and products of all sorts has brought with it an influx of new marketing challenges. How a company chooses to label its product is an essential piece of targeting the proper audience. This article dives into this topic and finds the conclusion that simply making new, healthy…

LIVEKINDLY: Campbell Soup and Kraft Heinz Make the Plant-Based Pivot

Major players in the food industry are noticing the rapidly increasing trends towards plant-based options. Consumers want more vegan products, and the manufacturers are scrambling to keep up. LiveKindly reports that Campbell Soup is introducing new plant-based options: The Campbell Soup Company, recognized for its classic canned tomato soup, is making a shift toward new…