FAST COMPANY: Making Food Sound Delicious with Creative Labeling

The increase in brands launching plant-based foods, beverages and products of all sorts has brought with it an influx of new marketing challenges. How a company chooses to label its product is an essential piece of targeting the proper audience. This article dives into this topic and finds the conclusion that simply making new, healthy…

LIVEKINDLY: Campbell Soup and Kraft Heinz Make the Plant-Based Pivot

Major players in the food industry are noticing the rapidly increasing trends towards plant-based options. Consumers want more vegan products, and the manufacturers are scrambling to keep up. LiveKindly reports that Campbell Soup is introducing new plant-based options: The Campbell Soup Company, recognized for its classic canned tomato soup, is making a shift toward new…