by Sarabeth Davis In Plant Based Brands! we trace the success of popular vegan brands. When choosing which brand of non-dairy milk to buy on a given week, or which exciting plant-based product to try, we’re looking for 5 key things: Look, Experience, Flavor, Origin, and Purpose. This edition’s brand is Oatly. Start by feasting…
Tag: marketing
Veganuary 2021: Make Sure Your Business Isn’t Left Behind
By Abigail Stevens, Marketing and Content Manager for PBWE Europe January has always been a time for reflection and resolutions: 2021 will be no different. With a global pandemic making us more aware than ever of the food on our plates, what better time than January for consumers to introduce dietary changes? Enter Veganuary, a…
CPG Marketing Lessons: Launching a Disruptive Brand
by Chris Mahoney I recently led the development and launch of a disruptive brand in the health and wellness food and beverage space for the first time in my career. It was a very rewarding experience. As I think about what made this launch so successful, I want to share the 5 most important lessons…
PLANTBASED SOLUTIONS: The Inaugural Plant Based World Expo – A Smashing Success
PlantBased Solutions, a marketing agency focused on growing plant-based businesses, posted this blog post raving about their experience at Plant Based World this past weekend. Check out the full post and learn more about what they have to offer here: The first-ever trade show devoted exclusively to plant-based businesses and healthcare organizations promoting plant-based eating…
FAST COMPANY: Making Food Sound Delicious with Creative Labeling
The increase in brands launching plant-based foods, beverages and products of all sorts has brought with it an influx of new marketing challenges. How a company chooses to label its product is an essential piece of targeting the proper audience. This article dives into this topic and finds the conclusion that simply making new, healthy…
LIVEKINDLY: Campbell Soup and Kraft Heinz Make the Plant-Based Pivot
Major players in the food industry are noticing the rapidly increasing trends towards plant-based options. Consumers want more vegan products, and the manufacturers are scrambling to keep up. LiveKindly reports that Campbell Soup is introducing new plant-based options: The Campbell Soup Company, recognized for its classic canned tomato soup, is making a shift toward new…