SUPERMARKET NEWS: Kroger and PBFA Team Up for Meat Case Trial

Kroger and the Plant Based Foods Association have partnered to test the concept of selling plant-based meat products in the traditional meat case. If this experiment goes well perhaps it will lead to a permanent placement for these products in the country’s largest grocery chain. Read the full article from Supermarket News here: The Kroger…

WATT AG NET: World Poultry Leader Announces Plans for Plant-Based Protein

The world is realizing that it is time to change, as the trend of massive meat producing companies tapping in to the plant-based protein market continues. Check out this update from WattAgNet on the announcement of the new venture: JBS is the world’s largest poultry company and a global leader in the pork and beef industries….

NPR: Make Meat Eaters’ Mouths Water with Plants

We all know that there are people out there who simply won’t eat something because it’s labeled as “vegan” or “vegetarian”. So how then do we get people averse to these labels to try new foods that just happen to be plant-based. The answer is simple, just make the foods delicious without advertising the fact…

VEGNEWS: Meat and Dairy are “High Risk” Investments

VegNews reports that Farm Animal Investment Risk and Return (FAIRR) investor network has classified meat and dairy companies as “high risk” investments.  A new food index launched last week by investor network Farm Animal Investment Risk & Return (FAIRR)—which manages $5.9 trillion in assets, collectively—estimates the majority of meat, fish, and dairy corporations are impeding…

MEATPOULTRY: Tyson Foods Invests in Cultured Meat Company

Tyson Foods joins Cargill, Bill Gates and Richard Branson by investing in Memphis Meats – a company that grows meat products in a lab from animal cells. While cultured meat is not technically plant-based, it is certainly an interesting space to watch as society continues to shift away from traditional animal agriculture towards more cruelty-free options….