CNN BUSINESS: Burger King Launches the Rebel Whopper in Europe

Following the success of the Impossible Burger’s U.S. debut this past year, Burger King has announced a plant-based foray into the European market. The fast food giant has elected to go with a plant-based patty made by The Vegetarian Butcher, a brand owned by Unilever. The new menu item will go by the name “Rebel…

NEWSWEEK: Denny’s Teams Up with Beyond Meat for Burger Giveaway

Another legacy U.S. restaurant chain has launched a plant-based burger option. Denny’s is getting creative with the release, offering the burger free of charge on Halloween at locations in L.A. Get the full scoop from Newsweek here: Denny’s Beyond Burger was on October 28, in all Los Angeles locations. The burger features a plant-based patty…

USA TODAY: Impossible Burger Set for Retail Launch

We’ve been waiting a while for this announcement! Impossible Burger is coming to grocery stores. Check out the details of the announcement here via USA Today: The plant-based meat patty, already on the menu at White Castle, Burger King, Red Robin and The Cheesecake Factory, is making its grocery store debut Friday at California-based Gelson’s Markets. Silicon Valley-based Impossible Foods, founded…

MSN: Trader Joe’s Launches New Plant-Based “Patty”

If you have spent any time in Trader Joe’s over these past couple years, you’ve probably noticed that they have ventured into the world of plant-based meat alternatives. This new announcement is focused on a new product that will look to compete with the big players in the plant-based burger arena. Read the full article…

WATT AG NET: World Poultry Leader Announces Plans for Plant-Based Protein

The world is realizing that it is time to change, as the trend of massive meat producing companies tapping in to the plant-based protein market continues. Check out this update from WattAgNet on the announcement of the new venture: JBS is the world’s largest poultry company and a global leader in the pork and beef industries….

CNN BUSINESS: The Meatless Burger Revolution

Plant-based proteins show no sign of slowing down with regards to mainstream awareness and media attention. This week alone Beyond Meat has successfully launched its IPO and Impossible Foods expands to Burger King locations across the United States. CNN Business continues to cover the trend, which it now describes as “The Meatless Burger Revolution”: Beyond (BYND) had…

SKIFT TABLE: Red Robin Turns to Plant-Based Burgers to Increase Sales

It’s no longer a secret that consumers are looking for meat-free options, even at traditionally meat-heavy establishments like All-American burger joints. Red Robin has taken noticed and announced the addition of the Impossible Burger at all 570 of its US locations. The move comes after a disappointing year for Red Robin from a sales perspective….

LIFESTYLE MAGAZINE: Impossible Burger 2.0 Makes Waves at CES 2019

A burger at the Consumer Electronics Show? Yes, you heard that right. Impossible Foods made a big splash as the debut food product to make an appearance on the exhibit floor of such an event. The boundary-pushing company introduced the new Impossible Burger 2.0 and even took home several prestigious honors at a show that…

THE SPOON: Light Life Launches into the Plant-Based Burger Arena

Do these burgers look familiar? Light Life – a Greenleaf Foods brand under the Maple Leaf umbrella – has just launched what appears to be it’s version of the Beyond Burger. Similar to their competitor, the patties are made of pea protein and are GMO, soy and gluten-free. We will have to see if they…