NY TIMES: This is No Joke! The Impossible Whopper Debuts at Burger King

It may be April 1, but this announcement is dead serious. News platforms erupted this morning with Burger King dropping the launch of the “Impossible Whopper” at 57 St. Louis locations. BK is the biggest fast casual chain yet to offer a plant-based alternative to a traditional burger. With Carl’s Jr and A&W already sporting…

SKIFT TABLE: Red Robin Turns to Plant-Based Burgers to Increase Sales

It’s no longer a secret that consumers are looking for meat-free options, even at traditionally meat-heavy establishments like All-American burger joints. Red Robin has taken noticed and announced the addition of the Impossible Burger at all 570 of its US locations. The move comes after a disappointing year for Red Robin from a sales perspective….

CNN: New York City to Adopt Meatless Mondays Across All Public Schools

In a move that has already garnered mainstream media attention, NYC Mayor Bill de Blasio has announced that all NYC public schools will adopt the Meatless Monday program. The decision is made in collaboration with Brooklyn Borough President Eric Adams, who has been working to introduce meatless meals and education surrounding plant-based eating throughout the…

Food Industry Leaders Come Together to Present Opening Keynote Panel at Plant Based World Conference & Expo

Panelists Include Representatives from Kroger, Compass Group and the Plant Based Foods Association   New York, NY, March 13, 2019 – Ann Beaty, Director, Kroger Merchandising Consulting at 84.51° and Edward Brown,President, Restaurant Associates will join Michele Simon, Executive Director, Plant Based Foods Association for the opening day keynote to discuss The Growth of  the Plant-Based…

Plant-Based Innovation and Culture at Whole Foods Market with Jessica Pastore

If there’s one retail store that is known for bringing the best in natural food options to consumers across the country, it’s Whole Foods Market. This month we are excited to connect with Jessica Pastore, Senior Pricing Analyst for Whole Foods with a particular passion and expertise in plant-based eating. In this conversation Jessica tells…

MARKET WATCH: MorningStar Farms to Go Fully Vegan by 2021

The trend towards removing all animal products from foods that have traditionally contained dairy and eggs has made its way into the boardrooms of household food brands like Kellogg’s. The company announced this week that its entire line of MorningStar Farms products will be 100% vegan by 2021. Read the full article here:  MorningStar Farms,…

FAST COMPANY: Making Food Sound Delicious with Creative Labeling

The increase in brands launching plant-based foods, beverages and products of all sorts has brought with it an influx of new marketing challenges. How a company chooses to label its product is an essential piece of targeting the proper audience. This article dives into this topic and finds the conclusion that simply making new, healthy…

CBS: It’s Seafood Made from Plants

The plant-based sea food category is ripe for growth, and two up and coming companies are leading the way. Ocean Hugger Foods and Good Catch Foods are continuing to expand with their unique takes on tuna made from ingredients such as tomatoes and legumes. Check out the full article and video shared by CBS here:…

NPR: Make Meat Eaters’ Mouths Water with Plants

We all know that there are people out there who simply won’t eat something because it’s labeled as “vegan” or “vegetarian”. So how then do we get people averse to these labels to try new foods that just happen to be plant-based. The answer is simple, just make the foods delicious without advertising the fact…

STARS AND STRIPES: Offering Plant-Based Meals to Troops in Oklahoma

This Fort Sill, Oklahoma dining facility has taken the lead in offering soldiers fully plant-based offerings every meal. Read the full article here and learn about how this simple menu shift has yielded exciting results! “We began testing items in February 2018 and were fully operational with labeling and an option at every meal by…