by Sarabeth Davis In Plant Based Brands! we trace the success of popular vegan brands. When choosing which brand of non-dairy milk to buy on a given week, or which exciting plant-based product to try, we’re looking for 5 key things: Look, Experience, Flavor, Origin, and Purpose. This edition’s brand is Oatly. Start by feasting…
Tag: branding
LIVEKINDLY: Campbell Soup and Kraft Heinz Make the Plant-Based Pivot
Major players in the food industry are noticing the rapidly increasing trends towards plant-based options. Consumers want more vegan products, and the manufacturers are scrambling to keep up. LiveKindly reports that Campbell Soup is introducing new plant-based options: The Campbell Soup Company, recognized for its classic canned tomato soup, is making a shift toward new…