This article from Food & Wine discusses how plant-based alternatives are infiltrating the mainstream food culture. The recent addition of the Impossible Burger to Air New Zealand’s LA to Auckland flights is the latest push in the global expansion of plant-based meat.

Two years ago, Impossible Foods launched the meatless burger, now stocked by more than 2,500 eateries across the US and Hong Kong. Renowned American chef David Chang, a committed meat lover, became one of Impossible Foods’ first customers when he put the burger on the menu at New York’s Momofuku Nishi restaurant.

The company, which Bill Gates and Google invested in, edged a little closer to New Zealand when Air New Zealand became the first airline in the world to offer the Impossible Burger in its business class flights from LA to Auckland from July until October.